In approaching the COVID-19 crisis from a marketer’s perspective, the question is how, not if, the world will change when the restrictions are lifted. My intuition relies on what marketers believe and researchers have proven — the repeated behavior learned during this several month crisis will form new consumer habits. In particular, we think the…
Erik D. Rosenstrauch
After an extended winter for most of the country, summer is in full swing. Summer creates two major reactions for most Americans. First, it’s time to get outside and enjoy the warmth and fresh air. Second, it's time for social gatherings with friends and families at someone’s house, preferably the one with the great outdoor…
