Erik Archer Smith

Erik Archer Smith

Erik Archer Smith is the director of ABM at Arm Treasure Data, an enterprise customer data platform.

Erik manages a marketing team focused on the Customer Data Platform (CDP) space. To learn more about how the company has taken a customer-centric approach by leveraging IoT data, check out Arm’s new Retail solution.

April 9, 2019 Inside the Promise of IoT in Retail

When it comes to brands connecting with consumers, the Internet of Things (IoT) is often referred to as the third great technological transformation of a generation. It follows on the heels of the emergence of websites in the late 1990s and the explosion of social media and mobile devices in the mid-to-late 2000s. Given all…