Erika Arena

Erika Arena

At Mendix, a Siemens business, Erika Arena is the Global Retail Industry Lead. She has over 13 years’ experience in product management and advertising, where she worked hands-on in supply chain technologies with global ecommerce retail brands, as well as with telecommunications, CPG, automotive and entertainment brands.
The Race is On: 2023 is a Crucial Year for Retail Modernization

This year, a perfect storm of economic, social and technological headwinds are buffeting the retail industry. Despite analysts’ fears of a 2023 recession, consumers have switched from online to in-store sales in such large numbers, analysts describe the trend as “boomerang” shopping. Even so, researchers are finding that inflation is eating away their purchasing power by…