Today’s consumers love subscriptions, as long as they cater to their preferences, needs and budgets. Despite the COVID-19 pandemic and current market uncertainties, 2020 is shaping up to be a good year for the subscription model. A recent survey of over 400 respondents in 50 countries, conducted by 2Checkout, revealed insights into what shoppers want.…
Erich Litch
E-commerce continues to evolve; therefore, it’s critical for e-commerce merchants to recognize the trends and be empowered to make better business decisions to drive sales. Some of the trends related to global online sales of digital goods and subscriptions are highlighted by 2Checkout, a digital commerce provider, in its Q1 2019 Digital Commerce Benchmark Report,…
Understanding consumers’ habits and preferences is key to reaching them effectively with the right products and offers.
