Erich Bertsch

Erich Bertsch

Erich Bertsch is the Vice President of Solutions at CommerceHub, an ecommerce enablement platform for retailers and brands. He has over 20 years of experience spanning technology, supply chain, strategy and operations.

Consumers Continue to Shop During COVID-19. What Are the Biggest Takeaways for Retailers?

Retail started the year from a position of strength, with holiday sales exceeding $730 billion. Buy online, pick up in-store (BOPIS) was a distribution advantage for physical retailers, and direct-to-consumer (D-to-C) brands and mainstay Amazon.com were meeting their delivery promises. However, with COVID-19, this all came to a screeching halt. States shut down physical stores and…