Eric Groves

Eric Groves
How to Turn Customers Into Raving Fans

It's the goal of every business to turn casual customers into raving fans who refer new customers, give great ratings and reviews, and are an all-around dream for marketers. But how does a small business guide customers up the sales chain? Obviously, having great products and services is key, but connecting with, embracing and educating these casual customers through multiple channels will also help the process.