Congratulations, you're starting an e-commerce business! Perhaps you’ve decided to set up your own storefront vs. selling through a big marketplace like Amazon.com or Walmart. Or you’re looking to build your own to complement a presence on those channels. Either way, having your own site is a solid move. It lets you own the customer…
Eric Best
Before the rise of e-commerce, the intricacies of a complex global supply chain were mostly hidden from the consumer. Products appeared on store shelves and in the pages of catalogs seemingly by magic; the very appearance of a mail-order package on a doorstep was considered impressive in and of itself. Not so today. With each…
The relationship between retailers and customers has always been about proximity: the closer, the better. However, as e-commerce and digital retail continue to transform the industry, there’s a new twist to the location equation. Instead of being about the location of the brick-and-mortar store, it’s now about the location of the customer. The challenge for…
