Rooted in increased regulation such as GDPR and CCPA and general customer backlash, a growing emphasis on collecting consent and ensuring privacy of customer data exists. In this environment, the “cost” of compliance is a top-of-mind factor for retailers, but how “cost” is considered varies from organization to organization. Irrespective of an organization’s approach, the…
Eric Holtzclaw
You’ve seen it before, the long form you must sign before participating in a potentially dangerous activity, the checkbox at the bottom of an end user agreement before you can use a new piece of software, the numerous documents that are part of every major financial purchase. These arduous processes are developed by companies in…
At the end of every holiday shopping season, infographics and statistics are released to illustrate how successful retail marketing campaigns were in obtaining new customers or pushing sales receipt totals higher. These two data points are not only connected but easily built by fostering a relationship with the customer based on personalized communication. Obtaining a…
The first marketing technology stacks were created to organize, analyze and improve performance. They surfaced in the early 2000s when three adventurous chief marketing officers invested in fundamental tools made for superior management of their campaigns and audiences. These integrated systems induced order, unlocked targeted campaigns, and personalized messages for improved results. In recent years the marketing industry has come a great…
