Emily Ketterer

Emily Ketterer

Emily Ketterer is an associate in the Intellectual Property Practice Group in Haynes Boone’s Dallas office. Her practice focuses on a variety of trademark and advertising matters in varied industries, including technology, fashion, healthcare, and food and beverage. She assists clients with trademark clearance, prosecution, management, and enforcement, as well as advertising clearance.

Before joining the firm, Emily gained experience in advertising, marketing, and social media management as a copywriter for Rue La La and Saks Fifth Avenue OFF 5TH.

Emily’s interests lie in international brand management. While at Tulane University Law School, she wrote an article for the Tulane Journal of International and Comparative Law on trademark issues in the United Kingdom post-Brexit.
Retail Leaders Weigh in on the FTC’s Proposed Updates to the Green Guides

The Federal Trade Commission (“FTC”) is set to release an updated version of its Guides for the Use of Environmental Marketing Claims this year. These “Green Guides” — which haven't been updated in over a decade — do not have the force of law but provide marketers with guidance on how to make properly substantiated…