The end-of-year season is always a make or break time for e-commerce brands that can accrue earnings that see their businesses through quiet first quarters. Although inflation eased in the third quarter of 2023, the holiday season can be unpredictable and stiff competition will fight you for every sale. Therefore, you must familiarize yourself with…
Emily Cawse
As with any hypercompetitive field, e-commerce strategies are constantly evolving. Certain metrics such as bounce rate, time on page, and cart abandonment rate have been studied for a long time and, while still important to track, no longer grant the competitive edge they once did (when everyone is looking at the same data, they’re probably…
Understanding the value your customers bring and how you can maximize it is crucial, especially when there’s an impending recession. When the economy suffers, customer lifetime value (CLV), or the long-term revenue that customers create, can take a huge hit. Consumers are more cautious and they’re likely to shop around in search of alternative or…