The theory goes that consumers come in two varieties: those who shop with a focus and those who browse at leisure. It’s a tidy split. However, shoppers aren’t so tidy in practice. They switch between purpose and leisure as easily as they glide between online and offline. Many retailers accommodate various types of shoppers by…
Emilie Kroner
The pandemic made for one of the most organic and authentic tests of the world’s progress towards digital innovation, demonstrating how resilient all businesses were. One of the greatest, long-lasting effects of COVID-19 on the retail industry is the digital movement it accelerated.
