Eddie Yoon

Eddie Yoon

Eddie Yoon is the founder of EDDIEWOULDGROW, LLC a think tank and advisory firm on growth. Prior to this he was a partner at The Cambridge Group, a strategy consulting firm that helps Fortune 500 CEOs drive growth by unlocking consumer demand. His work over the past two decades has driven over $5B of annual profitable growth in consumer packaged goods, durables, robotics and energy. 

Eddie is one of the world’s leading experts on finding and monetizing superconsumers to grow and even create new categories. He is the author of the acclaimed book, “Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth,” published by Harvard Business School Press. Superconsumers is licensed in English audio and, in addition to English, has been translated and sold in four languages, simplified Chinese, Czech, Russian, and Ukrainian, around the world.
Private Label as a Growth Strategy

Private label continues to be a winning growth strategy for retailers. Per Nielsen, private-label brands in the U.S. grew three times faster than national brands towards the end of 2017. Treehouse Foods, a leading private-label manufacturer, has doubled its revenues from $3 billion to over $6 billion in just four years. Amazon.com's private-label business is…