When it comes to launching a brand and building a company, it can be easy to get swept up in the excitement of making a big impact in the marketplace. However, it's important to understand that you're not alone in this goal. In fact, it’s estimated that more than 300 out of every 100,000 adults launch new…
Dustin White
From the dawn of retailing time, brands have striven to achieve one mammoth goal: to encourage wholesalers to sell their products. Before the internet, the strategy worked wonders. Moving merchandise via Macy's? You were golden. The big-box retailer did all the marketing to loyal patrons, and brands reaped the benefits. Alas, this wholesale landscape is…
