Drew Cashmore

Drew Cashmore

Drew is a retail media strategist and thought leader with a background in building, commercializing and scaling new business models in the retail sector across the globe. Heading up strategy for Vantage – the platform that powers self-serve and managed-service for The Home Depot among other retailers – Drew is helping to architect the next generation of unified retail media technologies. 

He was an original architect of and former executive at Walmart Connect in the U.S. and Canada, helping to scale the retail media business to $2BN and beyond. In addition, Drew was a founding member of Walmart eCommerce and the CMO of SoftBank-backed Live Shopping platform, Firework.
How Retail Media Networks Are Maturing in 2025

The explosive growth of retail media networks continues unabated, with over 200 networks now operating globally as retailers of all sizes stake their claim in this lucrative advertising channel. From grocery chains to home improvement stores, retailers are transforming their digital properties and first-party data into powerful advertising platforms that connect brands with high-intent shoppers.…