Dr. A.K. Pradeep

Dr. A.K. Pradeep

Dr. A. K. Pradeep is the founder and CEO of Sensor.iAi and is one of the world’s leading experts on applied neuroscience and artificial intelligence. He is a highly successful serial entrepreneur, having founded NeuroFocus (acquired by Nielsen) and BoardVantage (acquired by Nasdaq).

Dr. Pradeep has over 90 patents and has written four books: “The Buying Brain,” “Ai for Marketing and Product Innovation,” “Governance: 6 Easy Pieces,” and most recently, “Neuro AI: How to Win the Minds of Consumers Using Neuroscience-Powered Gen AI.”

September 3, 2024 Neuroscience-Powered Retail Innovation: The Why, and Why Not, of Buy

Why do consumers browse? What makes them pause and consider? What makes them buy? This is the retail puzzle Walmart, Target, Costco, Amazon.com (to name a few!!) work so hard to solve. The puzzle remains equally complicated in online digital storefronts and brick-and-mortar stores spread across the world. How can you anticipate and articulate the…