Dino de Leon

Dino de Leon

Dino de Leon, EVP and Executive Creative Director at Advantage Unified Commerce (AUC), has been creatively solving marketing problems for 20+ years. With a traditional advertising background, his curiosity and passion for challenging norms led him to leadership roles with digital, promotional, and shopper agencies. Before joining AUC, Dino was EVP Executive Creative Director at IN Connected Marketing, before that he also held the position at Shoptology as their Head of Creative and at TracyLocke as Executive Creative Director.

May 3, 2023 Creative That Performs Should Be Your Brand’s Goal

The great French writer Alexandre Dumas famously said, “There are two distinct sorts of ideas: those that proceed from the head and those that emanate from the heart.” Although he wasn't speaking about the yin-and-yang between creativity and return on investment measurement in advertising, he could have been. The creativity behind a brand’s marketing is…

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