Dilip Daswani

For retailers, the mobile-wielding millennial shopper can be viewed with worry and despair, or as an opportunity to improve in-store engagement and conversions through mobile merchandising. Activating a mobile merchandising strategy to connect with smartphone-equipped shoppers can actually encourage them to interact within your retail environment via their smartphones. Enabling mobile consumers is a lot more productive in driving in-store conversions than ignoring this shift in consumer behavior. Here are three insights for retailers to improve in-store conversions using mobile merchandising: