Diana Abebrese

Diana Abebrese

A digital media veteran of 20+ years, Diana has almost 10 years of experience, specifically in retail media, working hand-in-hand with global retailers on digital and business transformation projects. She currently leads EPAM’s global retail media initiative, helping clients build and scale their retail media businesses, building and implementing end-to-end retail media platforms and closely partnering with the key retail media technology vendors.

March 25, 2025 Building a Retail Media Business: Challenges to Overcome and Solutions to Employ

Retail media is one of the fastest-growing advertising channels. Estimates from eMarketer anticipate that U.S. retail media ad spending will increase by 88.5 percent from 2024 to 2028. This growth will bring significant investment from retailers as they expand their marketplace offerings. However, unchecked excitement could lead to a rushed retail media deployment that fails…

March 27, 2024 5 Challenges Facing Retail Media

Only 41 percent of retailers find the current process for selling and buying retail media efficient. This insight has prompted discussions on how to continue its development, what’s working well, and where the major pain points exist. To succeed, retailers must address five critical challenges halting progress on retail media’s potential: 1. Internal Politics and…

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