Dean Curtis

Dean Curtis

Dean Curtis is chief operating officer of Ingage, an interactive content creation startup based in New York, that creates products to improve content marketing and thus, customer engagement.

August 6, 2019 Essential Elements for an Impactful Content Marketing Program

With 88 percent of missed deals due to sales reps not finding or leveraging internal resources, can companies afford to waste their time and money on ineffective content marketing? Definitely not, since sales teams see 67 percent improvement in close rates when sales and marketing are aligned. Here are some essential elements your content marketing program…