David Rich

David Rich

David Rich is CMO at Amplience, a dynamic commerce experience platform built for today’s (and tomorrow’s) customer journeys. David directs the global marketing strategy and execution to build brand awareness and multi-channel sales growth for Amplience. With over 25 years of experience leading marketing teams from scale-ups to enterprise business including Adobe and Yahoo!, David brings a commercial mind-set to and extensive toolkit to driving go-to-market success. David holds a B.A. and M.B.A from Duke University.
The Rise of the Marketplace Business Model

“Marketplace” is a bit of a buzzword in the e-commerce space at the moment, and it’s not hard to see why. One-third of all U.S. business now flows through e-commerce, and 63 percent of that is through marketplaces. Marketplaces aren't necessarily replacing traditional commerce channels like brick-and-mortar stores, or even websites. Instead, they’ve expanded how retailers connect…