David MacDonald

David MacDonald

David MacDonald, Executive Vice President, Head of Retail and Commerce Practice, Razorfish
David MacDonald is executive vice president, head of retail and commerce practice at Razorfish. In this role, David helps Razorfish’s clients connect brand purpose to performance through a unified commerce experience.  Previously David was the EVP, Managing Director of Publicis Commerce. He is an expert in digital commerce experiences and has spent 23+ years in the IT Industry ­–– with the last 20 years across various Publicis Groupe agencies leading and consulting on data-driven global transformation projects. As a results-oriented leader, he excels at adapting to rapidly changing environments, breaking down organizational silos, and providing visionary approaches to business transformation engagements. Hailing from Canada, David currently resides in Dallas. When not spending time with his wife and four daughters, you’ll often find him spearheading innovative digital experiences that optimize the customer journey and maximize business value.
Building Loyalty, Not Just Sales: Key Takeaways From Shoptalk 2025

As Shoptalk Spring 2025 came to a close last week, one thing was clear: the future of retail is not just about transactions, but relationships. While artificial intelligence and retail media continued to dominate the conversation, this year’s conference revealed a deeper shift — an increased focus on loyalty, emotional connections, and truly understanding the…

Changing Consumer Behaviors in an Evolving Economy: What Retailers Should Expect This Holiday Season

With the holiday season in full swing, retailers are already navigating an economic landscape marked by shifting consumer behaviors. According to Deloitte, holiday retail sales are expected to increase by more than 3 percent this year, a long-awaited sign that we're finally approaching pre-pandemic levels. After weathering years of economic uncertainty and inflation-impacted prices, consumers…

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