David Louie

David Louie
A Framework for Driving Omnichannel Loyalty

Talking about omnichannel is very fashionable for retailers nowadays. At a high level, the concepts behind providing great customer experience across channels are easy to understand. However, those in the business know that executing on a great omnichannel strategy is pretty challenging. Omnichannel retailers are acutely aware of three key trends that are heavily influencing the industry today: