Retail execution, from “mom-and-pop shops” to mass retailers, has operated with a simple goal in mind: keep products on the shelf and customers satisfied. However, the methods to achieve this goal have undergone a dramatic transformation. What used to be manual processes — literally pen to paper — have evolved into sophisticated systems that leverage…
David Gottlieb
As stores reopen and people return to work around the globe, it's evident that the retail landscape will be different, perhaps permanently. COVID-19 has changed consumer behavior in stores, and CPG companies and retailers need to create new strategies to maximize potential and respond to the evolving needs of their customers. Brands and retailers must…