David Gibbons

David Gibbons

David Gibbons is the director of marketing at Adorama. He has been involved as a marketing professional for over 20 years. His background includes significant experience with working with brick & mortar and e-commerce retail brands like Party City, Spencer’s, Spirit Halloween, Toys R Us, and Adorama. David believes strongly in putting the customer first when it comes to marketing, utilizing input from customers to understand their needs and positioning the brand to help solve them.
The Importance of Good Content for E-Commerce

Retail doors may be opening, but the experience inside is hardly business as usual. Product-test areas and touchscreens have become hand sanitizer stations. Packed checkout lines, once reliable for impulse buys, feature X-marks six feet apart. These sanitation measures may seem drastic, but with fears surrounding the highly contagious COVID-19, they’re important adaptations. Even more…