The topic of product content — and how to build a sustainable engine for creating and delivering that content — is consistently among the top priorities for major consumer brands. Several of them stand out for developing efficient workflows to produce high-quality, platform-specific product content for a broad set of retail and social media platforms.…
David Feinleib
Google determines search rank through an algorithm that includes keywords, listing quality and reviews, and having the product in stock, so it's important for retail marketers to optimize the use of each of these factors on their product pages. Products with all of these attributes will land on the first two pages 25 percent of the time, while failing to have just one of these likely pushes it to the third page or later.
