Dave Otten

It’s the most wonderful time of year to be in e-commerce. According to Deloitte, U.S. consumers are forecasted to spend a total of $933.3 billion on e-commerce by the year’s end — a 17.9 percent increase from 2020, representing over 15 percent of total retail sales. Whether it’s fear of the Delta variant or the…

Now that vaccines are here, brick-and-mortar retailers can finally imagine a return to normalcy in the near future. The question is, will their customers return to in-person shopping, or will they stick with their new habits of shopping online? Either way, the pandemic has only accelerated a long transition to e-commerce, and brands will need…