In an industry where improperly handled returns can erode 30 to 35 percent of potential profits (source: Gartner), todayï3/4¿s catalogers can turn the reverse supply chain into a powerful source of both profit and customer satisfaction. Managing the returns process more effectively through tighter control and visibility across the supply chain and a more personalized touch with each customer can help you uncover hidden revenue and increase customer satisfaction. Capturing this “hidden revenue” stream can yield numerous benefits. Here are a few: *Real-time visibility. Especially for online catalog companies, the Internet is increasingly being used to help automate the reverse logistics management process, because