Dave Fink

Dave Fink

Dave Fink thinks the best kept secret in marketing is hiding where you least expect it — your mailbox. Over a 20-year career he’s generated hundreds of millions of dollars in ad revenue, powered viral sensations like Dollar Shave Club, and helped launch celebrity startups for Jessica Simpson, Mary-Kate and Ashley Olsen, and Kate Bosworth. Now as founder and CEO of Postie, he’s out to reinvent direct mail marketing for a digital world.

October 8, 2024 The Long-Term Game: Building Deeper Brand Loyalty and Engagement Through Direct Mail Marketing

With the internet in our pockets at all times and social media news feeds addicting us to scroll up to 4.8 hours a day, we're exposed to an always-on battle of competing brands fighting for our attention. As consumers are presented with more choices than ever, brand loyalty rapidly diminishes. In fact, according to a…