The holidays are big business. That’s not going to come as a shock to anybody — but just how important are they to America’s economy? The latest figures from Adobe Analytics show that from November 2023 to December 2023, Americans spent more than $222 billion shopping online. That activity was largely driven by an increase…
Dave Charest
Technology is advancing at an extremely fast pace — just look at how quickly ChatGPT has become a household name. It has dominated news cycles and heightened our awareness and understanding of where, and how, artificial intelligence (AI) is impacting our lives. From digital assistants like Siri, to predicting customer behavior and preferences, AI is…
In part one of this series, we discussed the importance of earning your customers’ ongoing support, and how increasing customer retention by just 5 percent can boost profits by an average of 75 percent. While retention marketing has been around for a while, this area of business will only continue to rise in importance as…
In 2019, online retail sales surpassed $3.5 trillion worldwide, but the e-commerce boom was just getting started. With COVID-19 keeping everyone home, and brands pivoting operations to sell online, the events of 2020 created a unique ecosystem for the online marketplace to explode. This shift in consumer behavior, combined with the technology available today, make…
