Darren Waddell

Darren Waddell

Darren Waddell is an accomplished CX strategist who deeply understands the industry’s ever-evolving landscape. For 9+ years, Darren has served as the Executive Vice President of Innervate (formerly RevJet), the dynamic customer experience company. Darren combines his expertise in technology, data analytics, and consumer behavior to drive success for retailers.

Fixing the Content Gap: Why Retailers Need a Dynamic Approach to CX

Today’s retail environment demands ultra-relevant customer experiences (CX). Consumer needs change swiftly, inventory moves fast, and trends come and go. By creating content informed by evolving customer data, businesses can drive engagement, differentiate their brands, and deliver exceptional CX that keep customers returning for more. Most retailers aren’t there yet, however. A content gap stands…