Darren Kennedy

Darren Kennedy

Darren Kennedy is senior vice president of customer experience at FullStory, a leader in digital experience intelligence, where he manages a global team focused on delivering deeper and more meaningful experiences to FullStory users.

How Retailers Are Failing Online Shoppers ... and 4 Ways to Do Better

Eliminating a checkout form field or making it easy to find the featured product from an Instagram post may be tiny tweaks from an operational standpoint for your e-commerce business, but those small details can have big impacts on the bottom line. That’s the takeaway from a recent survey we conducted at FullStory, which found that…