Darin Archer

Darin Archer

Darin Archer is Chief Strategy Officer at Elastic Path, a digital commerce API for enterprise retailers.

Shoppers of the Future Want More Than Brands Can Give

We live in a “Jetsons”-like reality: robots can deliver our packages, we can place an order through our TV, and everything is available at the click of a button. (Hopefully that doesn’t mean we’re headed toward a “Wall-e”-like reality, too.) But do these so-called “futuristic” features speak to what the modern shopper actually wants from…