Dan Smythe

Dan Smythe

Daniel Smythe is vice president of retail and hospitality at EPAM Continuum. With more than 20 years of consulting experience, Daniel has led complex transformation programs at leading companies, including Walmart, Target, Marriott, and Delta Air Lines. His expertise lies in growth strategy, business model innovation, cost optimization, organizational restructuring, channel integration, merchandising, and supply chain transformation.
How Retailers Can Capitalize on the 5 Types of Shoppers

No two customers are the same, yet they share many of the same goals and behaviors. An insightful, 18-month-long study of critical purchasing patterns discovered that shoppers fall into five categories: the investigative consumer, the frivolous spender, the experience-driven buyer, the fluctuant shopper, and the conscious consumer. 1. Investigative Consumers Often referred to as the…