Dan Saugstad

Dan Saugstad

Dan Saugstad is senior director of analytics at Cognetik, an analytics and data science company.

Creating an Optimal Digital Experience With User Journey Analysis

Whether you’re a big-box retailer or a manufacturer/branded store, it’s essential to have an incredible digital user experience that differentiates your business from the competition. Why is differentiation important? It can attract more potential customers, increase customer value, and increase retention. To reach those goals, however, you first need to complete a user journey analysis…