Dan Pike

Dan Pike

Daniel Pike, chief product officer at Covatic, has nearly 25 years’ experience working in media, strategy, innovation, and technology.

Daniel is in charge of meeting privacy challenges head-on, identifying client needs, connecting these to wider industry and market challenges, and delivering compelling solutions. As CPO of Covatic, he plays a central role in shaping the company’s strategic and commercial direction.

Prior to Covatic he worked at the BBC, for Arqiva, and as a consultant acquiring a rare blend of strategic, editorial, commercial, technical and management experience, including in senior R&D and corporate strategy roles.
Sound is the Next Frontier of E-Commerce. So Why Are Marketers Not Tuning in?

The psychological connection between sound and human recall has long been scientifically established, with certain sounds having the power to transport us back to a moment in time, jog a memory, or even a feeling. The tune of an ice cream truck in the distance, for instance, conjures up the warm memories of childhood summers.…