Danny Smith

Danny Smith

Danny Smith is the global product and technology director at SML Group, with 24 years of experience in production, IT, R&D, and RFID. He drives product and technology advancements, standardizes processes, and ensures customer-centric product development.

Enhancing Customer Engagement Through Interactive Packaging

In today’s world, customers expect exceptional experiences at every opportunity. One of the most exciting developments in this area is interactive packaging, which allows brands to engage with consumers before they even become customers. With advancements in technology, the potential for improving customer engagement through interactive packaging is enormous. In fact, the global smart packaging…