Summer shopping season, including back-to-school, is underway, bringing opportunities for retailers to drive sales and enhance customer loyalty. The key lies in delivering exceptional customer experiences that can help retailers stand out. In fact, approximately 45 percent of companies worldwide perceive customer experience as a top competitive differentiator. While the overall shopping experience relies on…
Danny Smith
In today’s world, customers expect exceptional experiences at every opportunity. One of the most exciting developments in this area is interactive packaging, which allows brands to engage with consumers before they even become customers. With advancements in technology, the potential for improving customer engagement through interactive packaging is enormous. In fact, the global smart packaging…
