Dan LeBlanc

Dan LeBlanc

Daasity CEO and Co-Founder Dan LeBlanc is an analytics, customer experience, and business technology expert who is passionate about helping consumer brands achieve their goals through more informed insights. Before founding Daasity, he held senior executive roles with companies such as Provide Commerce, Encore Capital Group, and Groundswell Equity. In his spare time, you can find Dan outdoors enjoying the San Diego weather or visiting one of the city’s many great craft breweries
Navigating the Jungle: Amazon Data Remains a Hurdle for Consumer Brands

Understanding multichannel performance and profitability remains an existential struggle for consumer and CPG brands, and organizations often fail to develop reliable and automated analytics, especially for those expanding their Amazon.com presence. Amazon has provided some, but quite limited, help to this end. Although Amazon’s updated API (the SP-API) — released toward the end of 2021…

What to Do With All That Holiday Shopper Data? 4 Tips for Brands

The good news for consumer brands this holiday shopping season? Economic concerns aren’t expected to slow down shoppers’ appetite for deals. According to the 2022 Deloitte Holiday Retail Survey, 74 percent of consumers say they’ll spend the same on the holidays as they did last year. The bad news? Holiday customers are among the lowest…

Grabbing the Holy Grail of Marketing: 1-to-1 Personalization With First- and Zero-Party Data

Five years ago, McKinsey published an article calling ad personalization at scale the “holy grail” of digital marketing for consumer product brands. In those lower customer acquisition cost (CAC) and spray-and-pray Facebook ad strategy days, it was only feasible for marketers at the largest brands to properly implement McKinsey’s recommendations. But that was five years…

Understanding First- vs. Zero-Party Data and the Power of Owned Data

Facebook made its name in advertising from extensive customer tracking, immense third-party data aggregation, and a powerful algorithm that behaved as a magic money machine for e-commerce merchants. Many brands put money in, acquired tons of customers, and saw massive growth. Not anymore. Facebook helped launch thousands of brands, but it encouraged impersonal customer experiences…

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