Retail data breaches like those recently experienced by Target and Neiman Marcus are top of mind these days. As the impact of these attacks unfolds, everyone wants to know how to protect customer data and, ultimately, how to prevent attacks from occurring in the first place. EMV technology has been touted as a solution, but contrary to popular belief, EMV alone will not prevent data breaches. In this article I examine why and offer some alternative approaches to protecting customers’ credit card information against data breaches.
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