When consumers are making a decision on a specific product to buy, like a baby stroller, smartphone or insurance, for example, they undergo a complex journey — searching websites for information, gathering opinions on user forums and opinion sites, and scrolling through social media for experiences others have had with a brand. In today’s increasingly competitive…
Danielle Michaely
COVID-19 has wrought many changes in society. For retailers, perhaps the most important is the massive shift to online purchases of just about everything. On the one hand, online retailers of all kinds are facing more competition from newcomers which previously concentrated on in-store sales. With more e-commerce sites to compete against — especially, of…
