Retailers have long held that the customer experience is based on enhanced in-store experience, as well as an equivalent online experience that offers seamless shopping. The study of customer experience has rightfully included strategies that include hiring knowledgeable and highly trained customer service agents and retail salespeople, placing online retail on an equal status to…
Dan Blacharski
Retailers are using increasingly disruptive marketing tactics, moving away from a singular reliance on traditional advertising and signage. At the same time, however, we're also seeing retailers recognizing that a purely digital strategy may not work either. Embracing a mixed marketing strategy is proving to be the choice for many brands. Consumers expecting a different…
Hold on to your shopping carts. The retail industry is undergoing a radical change, and it's not just impacting retail. There will be major changes in housing and construction patterns as well. Yes, we're seeing closures of stores such as RadioShack and a variety of fashion and apparel stores, and the resulting retail deserts often…
Faced with intense competition and shocking levels of store closings, retailers are scrambling to get up-to-date with what customers expect, embrace new models of smart store technology, and encourage customer loyalty. The speed at which retailers are falling has made this imperative all the more pressing. The desire and need to have loyal customers is…
Getting your product on the top shelf isn’t as important any more when the shelves themselves are smart and know what you want the moment you walk in. Gaining product presence in retail is a difficult enough challenge, and once manufacturers have gained those retail distribution outlets, they still need to jockey for position on…
