Dana Carr

Dana Carr

Dana Carr is Optimove’s director of email marketing. Dana has over 20 years of experience managing the email marketing strategies of many recognizable global B2C and B2B brands. As the Director of Email Marketing, Dana is bridging the gap for Optimove’s customers by providing a data-driven marketing plan and timely implementation grounded in best practices, targeted content, and visually engaging design.
Mastering Email Deliverability for Successful Holiday Campaigns

For marketers, no time is more crucial than the holiday season to connect with consumers through personalized offers and messages. This year, personalization is more powerful than ever, with Optimove Insights data showing a 227 percent increase in email engagement due to tailored content. A remarkable 36 percent of consumers say they open marketing emails…