Think about "The Matrix": would you rather take the blue pill, living comfortably in your limited reality, or the red pill, awakening to the true nature of your world? In the world of email marketing, this choice translates into how we view and measure our campaigns. Just as Neo chose to take the red pill,…
Cynthia Price
Email has emerged as a growing channel for marketers to cultivate relationships with customers, build credibility and trust, and impact revenue. In fact, according to our 2021 State of Email report, over 90 percent of marketers say email is critical to the overall success of their company, and over 40 percent of companies intend to increase…
