Curt M. Bimschleger

The culture of retail has been evolving for decades. In the 90s, the growth occurred in brick-and-mortar stores; from 2000 to 2010, retailers had to shift their focus to offer better online shopping experiences; and this decade is all about the evolution of omnichannel. Today, retailers are charged with creating the ideal shopping experience everywhere. For consumers, it must be seamless and simple no matter where their purchases take place.