Craig Marion

Craig Marion

Craig Marion is VP of Global Products for DemandTec, a lifecycle retail pricing solutions company. 

The Back-to-School Sales Surge: Price is Top of Mind for Shoppers

After the whiplash of store closures, supply chain havoc, and demand see-saws of the pandemic era, retailers are relieved to see that consumers are enthusiastic about back-to-school shopping in 2021. In fact, a recent Mastercard SpendingPulse study found that U.S. retail sales during the back-to-school shopping period in 2021 are expected to be up 5.5…