The retail industry has never been as competitive — or as fragmented — as it is today. With consumers’ attention increasingly being split between multiple channels, retailers are in need of new ways to reach shoppers wherever they are. However, it’s not enough to reach a shopper in the right channel with any message. Retailers…
Craig Alberino
According to a new report from RSR Research, retailers have identified personalization as their top opportunity for growth of their digital channels. And with good reason — personalization has proven to drive engagement and sales. Seventy-three percent of consumers prefer to do business with brands that use personal information to make their shopping experiences more…
