Collette Eccleston

Collette Eccleston

Collette Eccleston, Senior Vice President, Material

As the leader of the Behavioral Science practice at Material, Collette uses theories and methods from the behavioral and social sciences to develop frameworks and measurement approaches that get at less conscious and emotional drivers of behavior. She consults with internal and external clients, helping them use science to get to better insights. She loves mixing theory and application, making complex theories practical and accessible using them to address real business challenges. Collette has two decades of experience conducting research. Prior to joining Material, she was a professor of psychology at Syracuse University where her research and teaching addressed stereotypes, identity and emotion. Collette received a B.A. in Psychology from Columbia University and a Ph.D. in Social Psychology from the University of California, Santa Barbara.

How Consumer Behaviors Are Evolving: Habits, Identity, and the Importance of Omnichannel

According to Commerce Department data released earlier this year, consumers are no longer shopping primarily from the comfort of their couch. In fact, e-commerce stocks have plummeted this year as consumers restrict online spending. Spurred both by frustrations with online shopping and a desire for a more tactile experience, consumers are returning, at least in some…