Christopher Vaughn

Christopher Vaughn

Christopher Vaughn is VP of Marketing at ShippingEasy, the leading provider of cloud-based shipping, inventory management, and customer marketing solutions for e-commerce sellers of all sizes. For more detailed information on the Rate Changes, and how they may impact business, review ShippingEasy’s free Rate Change Guide.

November 6, 2019 Holiday Marketing Strategies Based on Shipping Data

The holidays are a season that invites brands and online sellers to get creative with their marketing. For many, that means a jolly tone, cheerful imagery, and plenty of holiday puns. For e-commerce merchants specifically, holiday marketing means creative uses of shipping and customer data to personalize email campaigns. Below are three email campaign types…

February 15, 2019 Making the Best of the 2019 Shipping Rate Increases

Here are some strategies that may help you to mitigate the effect of this year’s increases on your overall shipping costs.

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