With 87 percent of shoppers beginning their customer journey in digital channels, brick-and-mortar retailers need to invest in optimizing their e-commerce strategy. For most brands, online shopping presents new challenges, including ever-growing return rates. With customers unable to try on an item when they purchase online, shoppers order multiple of the same item with the…
Christopher Hansen
2019 will be an exciting year for retail as the industry responds to corresponding shifts in advertising and marketing technology.
