Christine Bourdon is the Head of Design & Creative, Americas at Designit.
Creative Technologist, airport owner and “biker gang” member. It’s fair to say that Christine is a bit of a chameleon. From building the first Baskin & Robbins app to creating a community of motorcycle enthusiasts centered around inclusivity and acceptance, Christine’s path to Head of Design and Creative at Designit has been quite the ride.
Christine began her career in social media when the industry was still in its infancy, but realized she wanted to be more than just a practitioner and instead understand the role that digital technologies play in a business’s overall strategy. So, Christine returned to school at VCU Brandcenter, where she studied to become a Creative Technologist.
With this experience in hand, Christine went on to work for DigitasLBi_US as an Experience Designer, being responsible for developing the first Baskin & Robbins app and the Dunkin’ Donuts pre-order app that millions of Americans still use daily.
This then led Christine to Accenture Song, where she took on the role of Northeast Market Unit Lead of Digital Product Studios and Principal Director.
Christine’s experiences throughout her career and personal transition from creative to executive leader cemented a desire to ensure everyone can have a seat at the table. While at Accenture Song, Christine held a trifecta of leadership roles as the Song Academy Business Lead, NE Build Lead for the Song Development Program, and the NE All Capability Lead for the NA Apprentice program.
After seven years at Accenture Song, Christine joined Designit as its Head of Design and Creative in the Americas in July 2023. Alongside this role, she is an adjunct professor of Human Interface Design at Tufts University and a digital experience advisory board member at The Idea Factory.
