Aside from working an unsustainable 70-hour work week and hiring expensive contractors, there are few additional — somewhat more complex — things managers can do to get the work done, run an efficient department and foster a sane work environment for all.
Christina Del Villar
At the risk of stating the obvious, when retailers first launch, they’re usually not able to expand their marketing team and solutions at the rate they might like. In the meantime, they assess their team and resources, and try to figure out how to fill the gaps. I’ve worked with marketing teams as large as…